A 20% drop in prices over the course of 2018

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Increased competition in the private market will cause further price erosion this year. Start by viewing Specsavers prices as they introduce more manufacturers and lines. Other large providers have some offers, such as Amplifon with the Resound LiNX. Which? magazine suggest visiting a local Independent.
The message is: Do shop around and get at least 2 like-for-like quotes first.

As amplification technology plateaus, will there be more apps?!

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We already have hearing aids controlled directly via smartphones: The market-leading Phonak Audeo B-Direct, the commercially successful and well publicised GN RESOUND LiNX QUATTRO, the BRAND NEW to market OTICON OPN 1 – the most sophisticated hearing aid ever, the Sivantos Signia, Widex Evoke and the Starkey Halo IQ. You should expect other similar products to appear shortly.