Consumer Opn Phonak

When considering which brand….

November 14, 2020

You can’t ignore how popular each brand is? 

As a very rough guide, we can look at the financials of each main company. In this case, latest revenue (shown in Euro).

There are really only 5 big players left – and they own two or more brands, and most also run other businesses (for example, Jabra is owned by GN. Roger is owned by Sonova).

They are:

SONOVA (Examples of hearing aid brands: Phonak, Unitron and Hansaton). Estimated revenue figures (latest): €2.8b

DEMANT (Examples of hearing aid brands: Oticon, Bernafon and Sonic). Estimated revenue figures (latest): €1.9b

GN NORD (Examples of hearing aid brands: Resound, Beltone and Interton). Estimated revenue figures (latest): €1.7b

WS AUDIOLOGY (Examples of hearing aid brands: Widex, Signia). Estimated revenue figures (latest): €1.7b (recently merged business)

STARKEY (Examples of hearing aid brands: Starkey, Audibel, MicroTech and NuEar). Estimated revenue figures (latest): €0.9b


So when you are told ‘this brand is best for you’, you need to ask yourself Why? A hearing aid manufacturer’s success cannot be ignored – in the same way, that when exploring the cell phone market, you should have a good look at Samsung and Apple.


Also, when considering the independence of any recommended product bear in mind the following:

  • Sonova is the majority shareholder in Boots Hearing Care
  • Demant owns Hidden Hearing
  • Amplifon tend to favour Resound
  • Bloom Hearing is owned by WS Audiology

Phonak and Oticon are the two brands that attract the highest spend on R&D.



West Yorkshire

These hearing aid reviews has been compiled by me, Robert Donnan, with a little help from our 4 main contributors (who are all patients of mine). I’m an independent private ‘hearing aid dispenser’ (HCPC registered). Hopefully, we can help debunk some over-marketing of hearing aids, and give you, the potential hearing aid consumer a better insight into the hearing aid market.

Phonak Audeo Marvel

Unique Features: Interactive remote audiologist programming, Hands-free answering and ending of calls

Oticon Opn S 1

The superior quality ‘made for iPhone’ hearing aid.

Resound LiNX Quattro

Best remote control app. ‘Made for iPhone’ with remote audiologist programming app.